1. What do you think is the place of a young independent house today, compared to a perfumery often dictated by trends and visibility on social networks?

The true strength of an independent house lies in its freedom. The freedom to resist trends, the freedom to take time, the freedom to remain faithful to a vision. We don't aspire to appeal to everyone, but to create sincere and honest works for those who will recognize them as such.

2. How would you define the term "niche perfumery" today, when this word tends to become overused?

The word "niche" has indeed lost its force. I prefer to talk about signature perfumery. For me, this evokes a personal, assertive, and distinctive approach, which does not seek to pander to the market but to explore an aesthetic by refusing to compromise.

3. In a world where rarity is often a marketing argument, how do you approach the question of authenticity, sincerity and value for money?

The price of a formula has never been a guarantee of any quality. At Parfums SUERO, rarity is not an artifice, but the consequence of a choice: that of the artisanal gesture, of the long time, of the attention paid to each detail. We produce little, but with rigor. Authenticity consists of telling the truth about our work and remaining faithful to our promise.

4. Are you looking to speak to a specific clientele, or are you writing primarily for yourself?

I write first and foremost for myself, out of necessity. But each fragrance, once created, awaits an encounter. It becomes the story of the person who wears it. We don't target a consumer profile, but sensibilities ready to welcome an olfactory work.

5. What freedom can an independent house like SUERO claim compared to the big brands?

To remain sincere. To say no. To prioritize quality over quantity. We only respond to our artistic demands, never to market dictates.

6. What would you like people to remember about Parfums SUERO in ten years?

That we dared, that we provoked astonishment and curiosity, opened sensitive doors. That we made perfume an intimate dialogue, an artistic gesture, and not a simple consumer product.